Toxic Positivity in an Age of Positive Thinking and False Happiness






Teddt Toofi Biney



 
© Copyright 2025 by Teddy Yoofi Biney

 
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Joy: We’ll just have to go around. Take the scenic route.
Sadness: Wait, Joy! You could get lost in there!
Joy: Think Positive!
Sadness: Okay. I’m positive you will get lost in there.

(Docter and del Carmen 2015, 33:07–33:16)

If you’ve watched the 2015 American animated movie Inside Out, you’ll notice that it subtly addresses themes that are closely related to false or fake happiness and suppressed emotions. The protagonist, Riley Anderson, becomes emotionally mature only when she embraces the full range of her emotions or personalities—Joy, Sadness, Fear, Disgust, and Anger.

This outcome is realised when she comes to understand that each emotion is beneficial to her mental and emotional health and well-being and uses them accordingly. Until that enlightenment, she overused joy. You could say Riley’s Joy was unhealthy. That analogy defines the concept of toxic positivity, which is simply positivity that’s unhealthy or toxic. This is captured by Goodman (2022, 15) when she writes:

Toxic positivity denies an emotion and forces us to suppress it. When we use toxic positivity, we’re telling ourselves and others that this emotion shouldn't exist, it’s wrong, and if we try just a little bit harder, we can eliminate it entirely.

As outrageous as it may sound, toxic positivity is quite possible and more commonplace than most people would care to admit. It seems societal expectations condition us to be positive, and anything other than positivity is considered unhealthy (Goodman 2022, 14).

Arguably, the pursuit of happiness isn’t problematic in its entirety. Thinking positively in trying times can bring favourable outcomes for your circumstances, especially if it motivates you to take action. However, feigned exuberance isn’t going to get you any less depressed than you already are. Admitting that you are unhappy and accepting it can definitely help. So when did we begin to have the toxic positivity conversation?

The start of an era

Tyrion Lannister: No! She is no longer yours to torment.
King Joffrey Baratheon: Everyone is mine to torment. You’d do well to remember that, you little monster.
Tyrion Lannister: Oh. Monster? Perhaps you should speak to me more softly, then. Monsters are dangerous, and just now kings are dying like flies.
King Joffrey Baratheon: I could have your tongue out for saying that.
Cersei Lannister: Let him make his threats. Hm? He’s a bitter little man.
Pycelle: Lord Tyrion should apologise immediately. Unacceptable, disrespectful, and in very bad taste.
King Joffrey Baratheon: I am the KING! I will punish you.
Tywin Lannister: Any man who must say, “I am the king,” is no true king. I’ll make sure you understand that when I’ve won your war for you.

(Benioff, Weiss, and Nutter 2013, 6:31–7:34)

In her book, Toxic Positivity, Whitney Goodman dedicates a chapter titled “The Rise of Positive Thinking,” where she believes strongly that positive thinking “being sold as a cure isn’t a new phenomenon” (2022, 25). She offers a history that goes as far back as the nineteenth century. Similarly, in the mid-twentieth century, there was a psychological perspective that held a positive view of human beings.

It believed that everyone had the potential to grow and improve given the right environment and nurture. It was known as humanistic psychology, and it was complementary to neutral and pragmatic behaviourism and introspective psychoanalysis. That was because behaviourism focused on understanding observable human behaviour and conditioning through external factors. While psychoanalysis was behavioural comprehension through the unconscious mind and early childhood experiences.

As a precursor of late-twentieth-century positive psychology, humanistic psychology laid the groundwork for conversations on positivity as early as the 1950s. In later years, the internet brought with it a complex landscape of both positivity and negativity. Among the negatives was a culture of sharing positive-only portrayals of life on social media. So the term “toxic positivity” started appearing frequently in the mid-2010s. Self-help books also contributed to the phenomenon of positivity, although it wasn’t all self-help literature.

Some of these books overvalued positivity, provided one-size-fits-all solutions to complex life issues, ignored the need for negative emotions, and sold an unrealistic standard for happiness and success. To this day, the pressure to maintain a successful and happy appearance is still prominent both online and in social or public life. As psychotherapist Whitney Goodman observes,

Despite an abundance of research on the ineffectiveness of positivity in various situations, the self-help community continues to push positivity and the pursuit of happiness at every turn. Happiness and positivity have become both a goal and an obligation” (2022, 10).

Hence, more than ever, the concept of toxic positivity has been ushered into sharper focus. Now, ever more than before, netizens especially are increasingly insinuating in the fashion of Lord Tywin Lannister's logic that “any man or woman who must say or show that he or she is happy or positive isn’t truly happy or positive.” If people are increasingly becoming aware of the ills of extreme or radical positivity, then why is it still problematic?

Toxic Positivity/Fake Positivity/False Positivity/Awam or Azaa Positivity/Forced Positivity/etc

Frank Head: You're late.
Dave Buznik: Yes. There was a little bit of a tie-up on the bridge.
Frank Head: I didn't ask for a traffic report. You’re always late.
Dave Buznik: Now is the first time I’ve been late. But you're right. I’m sorry.
Dr. Buddy Rydell: May I interject? You were about to say something else before you said, “I’m sorry.” We mustn’t absorb and repress.

(Segal 2003, 37:43–38:02)

The canker of toxic positivity is so woven into the fabric of our lives and social makeup that it’s not easily recognisable or noticeable. There is a culture fixated on the notion that optimism and positivity are the only possible paths to happiness (Burkeman 2012, 14), whether we’d like to acknowledge it or not. However, it can't be denied that positivity at all costs is toxic. Maybe happiness feels so good that we are obsessed with both its pursuit and attainment.

We tend to even assume that the person who seems happier than us is consequently living a life better than ours. That is understandable because negative “emotional states are closely associated with unhealthy behaviours" (Brackett 2019, 39). While positive emotions “may encourage healthy behaviours, which in turn can promote greater emotional well-being and physical health” (Brackett 2019, 40).

We are bamboozled by advertisements that promise us happiness if we use the products or services they’re promoting. All the personas in these ads are exhaustively happy. Their smiles are wider than the Gulf of Guinea. As superficial as the claims made in these ads are, we still manage to entertain the propaganda—for lack of a better word—therein.

We seem to forget that the social media networks make money through advertising, so we join in the lie. All this continues and propagates toxic positivity. It seems there's a universal acceptance for fake and false happiness. We are, therefore, all participants in this happiness fraud.

The larger problem is toxic positivity isn’t only individualistic. We project it onto others. Especially if they come to us for emotional support because, let's face it, if “you cant deal in a healthy way with your own emotions, you probably wont be able to deal with anyone else’s” (Brackett 2019, 197).

Toxic positivity favours emotions it deems positive while repressing, absorbing, and avoiding those it considers negative. So, in the state of reassuring denial, we have the tendency to react to others’ struggles in a similar fashion and offer wisdom that is in tune with our biases. In advising them to be positive, without properly accessing the uniqueness of their ordeal, we push them further down into abject depression. Fake positivity should not be the answer to everything because there is a healthier alternative.

Goosfraba

Dr. Buddy Rydell: Let me explain something, Dave. There are two kinds of angry people: explosive and implosive. Explosive is the kind of individual that you see screaming at the cashier for not taking their coupons. Implosive is the cashier who remains quiet, day after day, and finally shoots everyone in the store. You’re the cashier.
Dave Buznik: No, no, no, no. I’m the guy hiding in the frozen food section dialling 911, I swear.

(Segal 2003, 18:00–18:27)

The kryptonite of toxic positivity is healthy positivity. According to Whitney Goodman, Healthy positivity means making space for both reality and hope” (2022, 15). Positive thinking or positivity—and not just toxic positivity—is equally harmful. Goodman (2022, 22) asserts that:

Positive thinking is often a Band-Aid on a bullet wound. Instead of helping, it leads to emotional suppression, which is destructive to our bodies, minds, relationships, and society. The evidence clearly indicates that emotional suppression is ineffective, taxing, and maladaptive. It leads to a worsened mood, negative feelings about social interactions, continued negative emotions, and even diminished positive emotions. Emotional suppression also has significant consequences for our physical health.

For that matter, there are sayings that experts suggest that are used instead of statements that reinforce toxic positivity. These phrases act like the calming mantra “Goosfraba,” which was used by Dr. Rydell’s patients to manage and calm down their anger in the 2003 American comedy film Anger Management.

Although these phrases act like Goosfraba, instead of suppressing anger or a bad emotion, they validate emotional struggles rather than discarding them. So when someone, for instance, tells you that after two years they’re still heartbroken and yet to recover. Say, say, “It makes sense that you feel that way.” Don’t tell them that “time heals all wounds.” That only means to encourage them to shove their feelings somewhere until, with time, they're unable to feel the pain anymore.

Don’t tell someone with pessimistic thoughts because of their bad experiences that they just have to stop being so negative. Instead, be sympathetic, be understanding of their situation, listen, and ask them how you can help. This kind of Goosfraba will definitely lead to healthy positivity. So how does one end an article like this?

Conclusion

Joy: We’ve been through a lot lately, that's for sure. But we still love our girl. She has great new friends. A great new house. Things couldn't be better. After all, Riley’s twelve now. What could happen?

(Docter and del Carmen 2015, 1:26:02-1:26:13)

Don’t suppress emotions you deem negative. It was mentioned earlier that negative emotions may have unhealthy outcomes, but toxic positivity is also like that. As Charles Spurgeon advises, “Of two evils, choose neither.”

Have you noticed you seem not to get any help when you pretend to be happy? That is because false or forced happiness can lead to a lack of genuine support, emotional suppression, and a disconnect from authentic relationships. You ought to acknowledge and express all emotions, both positive and negative, to foster better mental health and well-being.

Now that’s out of the way: did you read the last epigraph? It won’t offend the world if help is offered to Joy. So here goes—there would be spoilers, though—“Puberty, Joy. That's the worst that can happen. You don’t know it yet, but that's going to happen. Could happen in Inside Out 2, I guess? But don’t worry. You’ll live.”


Works cited

Brackett, Marc. 2019. Permission to Feel: Unlocking the Power of Emotions to Help Our Kids, Ourselves, and Our Society Thrive. New York: Celadon Books. EPUB.
Burkeman, Oliver. 2012. The Antidote: Happiness for People Who Cant Stand Positive Thinking. Great Britain: Canongate Books. EPUB.
Docter, Pete, and Ronnie del Carmen. 2015. Inside Out. Pixar Animation Studios.
Goodman, Whitney. 2022. Toxic Positivity: Keeping It Real in a World Obsessed with Being Happy. New York: Penguin Random House LLC. EPUB.
Segal, Peter. 2003. Anger Management. Revolution Studios.
Weiss, David Benioff, D.B. Weiss, and Nutter, David. 2013. Mhysa.” Game of Thrones, Season 3, Episode 10. HBO.


Teddy Yoofi Biney is a Ghanaian writer, poet, songwriter, online marketer, music educator, guitarist, entrepreneur, and an avid gym enthusiast. Yoofi has a flair for storytelling. He blends humour, personal reflections, and cultural insights into his work. His writing, found on Medium and Substack, addresses themes of identity, societal expectations, and personal growth.



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